Electronic Cigarettes ( E Cigarettes ) - 980 Words

Electronic cigarettes (e-cigarettes) have been increasing popular in the last several years for various reasons. An e-cigarette will automatically turn on by sensing pressure being applied at the base of the cigarette (Dennis 2015). Electronic cigarettes are battery operated that are supposed to mimic a real cigarette, meaning that the one end of the e-cigarette lights up, and a vapor is released into the air (Stein 2015). Inside the cigarette, there is a cartilage where the nicotine is stored (Dennis 2015). In addition to nicotine, which gives tobacco its addictive quality, e-cigarettes also have some sort of artificial additive and other liquids to create the vapor and improve the taste from traditional cigarettes (Maron 2014). Traditional cigarettes are rolled up tobacco, which naturally have nicotine, and when a traditional cigarette is lit and smoked, there is a release of harmful chemicals into the air, affecting other people around the smoker. On a cellular level, nicotine aff ects the brain’s functions by altering a person’s feelings and emotions. Nicotine is able to block nerve cells from communicating with the brain cells to perform conscious and unconscious tasks. In doing so, a person who smokes for the first time will feel relaxed because of the lack of communication between the brain and the rest of the body (Opar 2015). The reason why someone continues to smoke is because there is a need to repeat the feeling of calmness and relaxation. However, there is noShow MoreRelatedE Cigarettes And The Electronic Cigarette931 Words   |  4 Pagesdeveloped the electronic cigarette: a product designed to release aerosol by heating a liquid cartridge containing propylene glycol, glycerol, flavoring additives, and/or nicotine (Grana et al. 6). E-cigarettes use a plastic tube and an electronic heating element to stimulate a liquid cartridge. A nicotine-containing vapor, with few harmful elements, is released from the cartridge and inhaled by the user. (Franck et al. 2). In 2012, a European Commission study on awareness of e-cigarettes concludedRead MoreElectronic Cigarettes Vs. E Cigarettes1945 Words   |  8 PagesElectronic cigarettes (e-cigarettes) are devices that deliver aerosolized nicotine to the user by heating a liquid (typically propylene glycol) containing nicotine and flavoring agents. Most devices share a common design – a plastic tube containing a battery, an airflow sensor, a heating element and a cartridge containing the liquid (Figure 1). Figure 1. Components of the Electronic Cigarette.(1) Theoretically,(2) frequently advertised,(3) and commonly assumed by users,(4-12) this process avoidsRead MoreEssay about Electronic Cigarette Legalization Analysis982 Words   |  4 PagesSince 2008, Electronic Cigarettes have become widely popular across the United States, despite the obvious health benefits the long term health effects of â€Å"smoking† electronic cigarettes are still unknown to researchers today. Electronic Cigarettes are the answer to a safer method of consuming nicotine despite its more popular tobacco products. Even though the effects of consuming large amounts of nicotine in a persons’ system is unknown, the unbanning of electronic cigarettes in Los Angeles decreaseRead MoreE-Cigarettes: Better than Tobacco Cigarettes?1086 Words   |  4 Pagesthere are electronic cigarettes, called E-cigarette, which are devices with battery that carry nicotine heated aersosol in a fashion that imitates common cigarettes, while carrying lower levels of toxins than a conventional lit cigarette. They can be used indoors, which allows smokers to get their fix wherever and whenever they want. A study from NBC News (Leshae) shows that electronic cigarettes are a technique for smokers to try quitting their addictions. Manufacturers consider that e-cigarattesRead MoreElectronic Cigarettes Should Be Legal1444 Words   |  6 PagesElectronic cigarettes are designed to replicate cigarettes without the smoke, tobacco, and tar. Although smokers enjoy the electronic version of a cigarette, many non-smokers are not too fond of being around one. These devices provide nicotine to the user by converting a liquid mixture to an aerosol, usually composed of propylene glycol, vegetable glycerin, flavored chemicals, and a varying amount of nicotine (Grana). Electronic cigarettes have caused a major debate among doctors, smokers, andRead MoreElectronic Cigarettes Vs. Conventional Cigarettes928 Words   |  4 PagesAn e-cigarette is a device that some are u sing as their alternative to smoking a traditional cigarette. Using electronic cigarettes is commonly known to the younger demographic as â€Å"vaping†. The theory? It’s a stepping stone to ultimately stopping the addictive habit of smoking altogether; by offering an alternative that is supposedly less damaging in the long run. According to the National Institute Drug Abuse website (2015), the outer structure can either resemble a â€Å"traditional† cigarette orRead MoreEffective Smoking Cessation Tool Or A New Way For Children1742 Words   |  7 PagesNeed E-Cigarette Health Policy. Jennifer A. Sibley, RN, BSN University of Florida â€Æ' Effective Smoking Cessation Tool or A New Way for Children to be Introduced to Nicotine? Why We Need E-Cigarette Health Policy. Background and Significance Electronic cigarettes, also known as e-cigarettes, were invented in 2004 by Chinese pharmacist Hon Lik following his father’s death from lung cancer (CASAA, 2012). With the intention of offering a safer alternative to traditional tobacco, e-cigarettes quicklyRead MoreThe Harmful Effects Of E Liquids966 Words   |  4 PagesThe Harmful Effects of E-Liquids to the Public Health Through many decades, tobacco has been used very commonly through out of the world. Instead of using conventional cigarettes, many smokers today are using e-cigarettes in order to quit theirs long-term smoking habits. In fact, no one really knows whether the e-cigarettes are effective or not. However, they are very dangerous because the nicotine of e-liquids inside the e-cigarettes has been identified by some toxicologist of the Poison ControlRead MoreElectronic Cigarettes Should Be Regulated923 Words   |  4 PagesIncreasing smokes an E-cig of American college students under the age of 20 who have never smoked before. Until recently, grocery stores and tobacco markets did not have a strict law to ban them from selling E-cig to children under the age of 18. James Lauria a 32 year old had a burn from the first degree after the E-cig he was smoking blow up in his face (electronic cigarettes should be regulated, 2015). In 1963, Herbert A. Gilbert patented the first E-cig, whose produc ed Cigalike device to heatRead MoreUsing Vaporizing Pens Are Becoming A Very Popular Trend Essay1330 Words   |  6 PagesThough still awaiting FDA approval, the electronic cigarette, or e-cigarette, is growing popularity among those attempting to quit smoking. Young people are using vaporizing pens as a â€Å"safe alternative† to smoking. This issue needs to be addressed. Vaping is a lot more convenient than smoking traditional cigarettes. At a push of a button nicotine is being released. There also aren’t any laws or regulations on vapor pens like there are for traditional cigarettes. Vape pens also aren’t being used for

How Does Consumer Behaviour Determine Marketing Strategies That Compan Term Paper

Essays on How Does Consumer Behaviour Determine Marketing Strategies That Companies Implement in the Market Term Paper The paper â€Å"How Does Consumer Behaviour Determine Marketing Strategies That Companies Implement in the Market?† is an exciting variant of term paper on marketing. Consumer Behaviour is a process through which a consumer goes through before making a decision of purchasing a product or a service for his or her end-use. A consumer is someone who purchases products or services for his or her personal consumption from the market. Consumer interest is, therefore, the ability and willingness of consumers to purchase goods and services in accordance with their need, taste and their financial position (East, Wright Vabhuela, 2008).Individuals purchase products and services because they need them, for social status or for gift purpose. On the other hand, they don’t purchase because it’s not a requirement, it’s not within their taste or because they cannot afford (East, Wright Vabhuela, 2008). Other consumers purchase depending on the time some make a purchase during festive seasons, others during birthdays’, during anniversaries and others at marriage or any other special occasion. Therefore there are several factors that influence consumer buying decisions ranging from social, psychological, and economic factors. Consumer Behaviour thus explains why and why not decisions of consumers while buying goods and services, when decisions of consumers while buying the products and finally how these consumers decide to purchase the products. For these reasons, Consumer Behaviour determines marketing strategies that a firm employs in its marketing mix for product positioning (East, Wright Vabhuela, 2008).Marketing AnalysisUnderstanding of 4Cs results in better market analysis. This involves an understanding of prevailing conditions, consumer, company and competition (East, Wright Vabhuela, 2008). The main objective of any company is to provide greater value to its customers. To achieve this learning of consumer Behaviour is key in determ ining their needs, what they value for the company to concentrate on offering these needs better than its competitors in prevailing physical, economical and technological environmental conditions. Therefore anyone involved in the physical role of assessing, obtaining, using or disposing of products or services is a consumer (Michman Mazze, 2006).On the other hand, a customer is someone who makes the actual purchase of a product or a service from a specific firm. He is defined by a particular firm or a product. However, the consumer not only emphasizes on the actual customer but also the users of the product. For instance, specific products are purchased by specific members of the family. Therefore varied consumer Behaviour roles are played by various family members. Marketers are required to keep all consumer Behaviour roles in mind but at the same time focus on the actual buyers who make the final decision on whether to buy or not (Michman Mazze, 2006).To uncover consumer feeling s and emotions, bring out their hidden attitudes requires the use of motivational research. Several companies’ use questionnaires requesting customer feedback on their satisfaction levels, new product ideas and future needs. Using these feedbacks received, the marketing mix is adjusted streamlining the marketing strategies in the market (Michman Mazze, 2006).The external environment analysis is also done using marketing research and industrial analysts’ feedback. This is facilitated by companies’ financial conditions, sales force and companies’ sales quantity (Michman Mazze, 2006). Study of these varied factors results in better consumer needs understanding. This factor includes population, geography, sex, age factor, incentive level, literacy level, linguistic diversity, dress, food, religion, habits and fashion (Michman Mazze, 2006).

An In-Depth Look at Sin and Punishment free essay sample

A comparison of Genesis, Exodus, The Book of Job and the Inferno. This comprehensive paper looks at sin and punishment in religious writing. It starts by comparing the hierarchies of punishment in the different texts brought about by the corrupt powers of the time. It goes on to compare these texts and the stories contained, looking at Gods judgment of man. From the paper: Sin and punishment are the themes of both the Bible and Dantes Inferno. Both contain hierarchy, influenced by the cultural influences around them at the time. We will write a custom essay sample on An In-Depth Look at Sin and Punishment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dante wrote in a time when the Holy Roman Catholic Church was the ultimate source of authority and power. The writers of the Bible wrote in a time when the Pharaohs of Egypt were in ultimate power over the early Hebrews. Both writers wrote from a viewpoint different and opposing to the cultures who were in control at the time. Both disagree with the ideals of the powers in control at the time. It is in this thought that we will examine the various ideas of sin and punishment in both works. Both have a hierarchy of punishment, which fits the sin. It is clear that the Bible influenced Dante in his levels of hell, but it is also clear that his hierarchy was more defined than that of the Bible. The influence of the Catholic Church was clearly one reason for this structured approach.

Importance of VRIO Analysis Samples †MyAssignmenthelp.com

Question: Discuss about the Importance of VRIO Analysis. Answer: Introduction A business practice that has been developed and formulated for providing guidance to the corporate dealings and trade and is executed beyond the boundaries of nations, In this trade the two parties involved are two entities that too of different regions (Armelini Villanueva, 2011). And, these agreements and plans are hence developed and are termed as global business strategies. On the basis of the research executed it has been analyzed that generally these strategies are majorly adopted by the private firms more as compared to that of the government governed entities. Moreover, in simpler terms, the global business strategy can be defined as the business strategies indulged by the business corporations and firms operating the in an international business environment and offering the services to the consumers all over the globe. These business strategies are found closely associated with the business development strategies that are adopted by the business firm for fulfilling the shor t and long-term organizational objectives. Multinational, global and international strategies are the terms that are majorly included in the concept of global strategy (Economywatch 2010). The basic motive of developing and designing these strategies is to accomplish and attain the pre-determined organizational objectives and that too on international grounds. It has been recommended for a business entity to develop a clear difference between the three aspects of global expansion (Armstrong et al., 2015). The three prime elements of international business expansion the available resources, capability and a current position of the Business Corporation and adoption of these components will be proven beneficial for the organization. The below-demonstrated report has been executed on the global strategies of Puma and the prime objective of the report is to analyze the resources and capabilities of the firm for strategic leveraging and thus attaining a competitive advantage. VRIO analysis On the basis of the research, it has been concluded that the term VRIO analysis has been considered as an analytical technique or mechanism that is the best platform for evaluating the resources and capabilities and thus leading the business firm to attain competitive advantage. VRIO analysis is the acronym of the evaluation dimensions of Value, Rareness, Imitability, and Organization (Baker, 2014). This mechanism has been developed by Jay B Barney as a medium for evaluating the resources from the microenvironment of the business firm. The below mentioned are the main resources which are evaluated under this approach: Financial resources Human resources Material resources Non-material resources (Data and information) Importance of VRIO analysis VRIO analysis has been considered as one of the contemporary means that can be used by any of the business entity for analyzing the resources and capabilities and can also manipulate them for attaining competitive advantage (Baker, 2014). One of the biggest advantages of this approach that it releases the real value of the available resources and capabilities of the firm and through which the business entity will be able in developing further strategies and plans. For instance, huge diversity has been observed in the workforce of Puma and that can be considered a strength of the firm. After analyzing the real value of the human resource the entity can plan training and development sessions for the employees. This will enable the business entity in bringing hike and advancement in the efficiency and that will lead to higher productivity. Another biggest advantage of this approach is that the business entity will be getting aware of the available resources and capabilities of the firm and that will aid them in developing future plans accordingly. And through this, the business organization will be able to allocate the resources that are in surplus in other directions and manage the deficit. And this will allow Puma in managing a smooth and flawless set of business practices and operations. Due to which the business firm will experience an increase in the effectiveness of the delivery of services and through which they will have a pool of satisfied customers. That will ensure a high goodwill and widening of market share. Moreover, the available resources and capabilities that are in surplus can be utilized appropriately for aiding the workforce and their wellbeing (Baum, Frese Baron, 2014). Through this step, the employees will feel valued and motivated and an enhancement in their productivity and efficiency will be observed. Apart from this, one of the biggest advantages of adopting this approach is that it enables the business firm in attaining a sustainable po sition of competitive advantage. The business corporation can make use of resources and capabilities in the process of development of strategies and plans for tackling with the competitors. Building a distinct image in the market is also possible if the business entity is appropriately making use of the mentioned mechanism. Increase in the customer base, brand loyalty and enhanced market share are the common benefits that will be attained by the adoption of the VRIO analysis (Thebusinesszoom 2015). Apart from the number of advantages, there are some disadvantages of this approach such as if the business entity is failing in managing and maintaining the resources and capabilities in an appropriate manner then the entity will be exposed to fierce competition (Bhachu, 2017). The report has been made focused on the VRIO analysis of Puma so as to analyze and evaluate the resources and capabilities of the business entity. The report further contains a comparison between Puma and Adidas that is one of the biggest rivals of the business firms. The report has been segmented into various divisions and from which the first part comprised of the VRIO framework of Puma. VRIO framework A framework is an empirical approach for analyzing the internal environment of a business corporation. This approach evaluates various characters such as Valuable, Rare, Inimitable and Organization of the resources and capabilities of the business firm. The below presented is the framework of Puma: Human Resources Valuable Rare Inimitable Organization Competitive Advantage Professionals and experts. Technical and managerial staff) Yes Yes Yes Yes Sustainable advantage Marketing and Advertising experts Yes No Yes Yes Temporary Diversity and huge pool of skilled labor Yes Yes Yes Yes Consistency Non-material Resources Valuable Rare Inimitable Organization Competitive advantage Operations and procedures Patents and copyrights Yes Yes Yes Yes No Yes Yes Yes Temporary Sustainable Personal Capital Valuable Rare Inimitable Organization Competitive advantage International Occurrence Strong Industrial presence Brand equity Huge pool of Customers Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes Yes Yes Temporary Temporary Sustainable Sustainable Capabilities Valuable Rare Inimitable Organization Competitive Advantage Economic capabilities Research and development and training centers Capability of adopting new projects Global expansion model Yes Yes Yes Yes Yes Yes Yes Yes Yes No No No Yes Yes Yes Yes Sustainable advantage Uniformity Temporary Temporary The below is the description of the VRIO framework for Puma: Valuable: On the basis of the above-demonstrated table it has been analyzed the resources and capabilities of the business corporation are said to be valuable if they are aiding and assisting the business enterprise in earning value and attaining competitive advantage. In the present scenario, Puma is having a pool of valuable resources and capabilities that are aiding the business corporation in accomplishing a secured and sustainable position in the market and a competitive advantage in the concerned sector. Rare: This factor determines that how rare and limited the resources and capabilities of a business firm are. After analyzing the resources and capabilities of Puma it has been evaluated that almost all the available resources with the business firm are rare and limited and that is aiding the business entity in sustaining competitive advantage (Bruni, Gherardi Poggio, 2014). The diversified range of products with specialized features has been considered as one of the biggest factors that the entity is having over its competitors. Imitability: On the basis of the above-presented framework it has been analyzed that the resources and capabilities of the business firm are having some distinct features and also the business entity have patents and copyrights over the resources and capabilities (Deakins Freel, 2009). This prevents the competing brands in imitating the products and services of Puma. The competing brands have to hire the required resources and capabilities from the firm. All this make the business firm to attain a sustainable position and competitive advantage in the market. Organization: This component describes whether the corporation and its resources are organized and maintained in an effective manner (Dorn Suessmair, 2017). After analyzing the above-demonstrated framework it has been clearly observed that the resources and capabilities of the business enterprise are well-organized and that is aiding the firm in enjoying a large market share and a competitive advantage over its competing brands. VRIO analysis of Puma and Nike Resources and capabilities have been considered as one of the biggest factors that aids and assists the business entity in performing and executing the varied range of operations and functionalities. Moreover, the business corporation should utilize various mechanisms for stimulating the resources and capabilities of the enterprise (Hail, Leuz Wysocki, 2010). VRIO analysis is the recommended approach that can be adopted by Puma for the process of manipulation. This approach will be proven very much beneficial for the business entity while analyzing the internal sources and capabilities of the enterprise. According to the conducted research, it has been noted down that Jay B Barney introduced the framework of VRIO in 1991 (free-management-ebooks 2018). This tool was introduced in his work Firm Resources and Sustained Competitive Advantage. The following are some of the resources and capabilities that can be analyzed and evaluated by Puma such as financial, human, material and non-mat erial resources by making use of VRIO analysis. The below presented is the comparison of the resources and capabilities of Puma and Nike: Valuable: Resources and capabilities minimize the impacts of threats and moreover, the stakeholders determine whether or not the resources are beneficial to the company or not. The resources are proven very much beneficial for the business in various areas, internally and externally and thus will assist in the firms development process (Lam Harker, 2015). According to the present scenario, Puma has a huge pool of valuable resources such as diversity in the workforce and wide range of products. These are considered as the most valuable resources of the entity. Nike is one of the top competing brands of Puma and is having a financial stability and growth. And hence it has been observed that the resources and capabilities of the business firm are aiding the business fir in attaining competitive advantage. Rare: The business resources and capabilities possessed by the business firm are required to be rare and limited (Lee, Barker Mouasher, 2013). This is also considered as one of an empirical factor for gaining a position of competitive advantage in the market. On the basis of the executed research, it has been analyzed that Puma has wide range of resources and capabilities that are rare in the market. For instance, the entity can capture multiple scenarios specified in UML into a single performance model and also can deal with multiple workloads. This one of the rare capabilities of the business firm, that is aiding in attaining competitive advantage. Whereas, in case of Nike approximately 100% of its production is outsourced to Asia and due to which the entity is enjoying a strong competitive advantage (sites.google 2018). Imitability: According to this factor the business entity is required to have resources and capabilities that are hard to imitate or developing alternatives for them will be tough (Nunan Di Domenico, 2013). For instance, Puma is having resources through which the entity is able to develop and design eco-friendly products. The capability of developing these products is difficult to imitate and many problems are faced by the competing brands. Whereas, Nike is supporting the wide variety of sports and number of charity events such as Live strong a foundation that is financially supported by the business corporation for Curing Cancer. This marketing strategy of the business corporation is unique and is un-imitable (Scarborough, 2015). This capability of the enterprise has also been considered as one of the core competency of the firm that aids in enjoying the competitive advantage. Organization: On the basis of the research it has been inferred that the organization and the available resources and capabilities are required to maintain effectively and equally so as to attain desired outcomes such as competitive advantage. If the business corporation is capable of managing the available resources and capabilities then it leads the firm to enjoy the number of benefits on different grounds (Pardalos and Tsitsiringos, 2013). According to the research, it has been concluded that Puma is a multinational corporation and is very much capable of managing the resources and capabilities in a well-organized manner. And this is one of the biggest reason due to which the business firm is enjoying a competitive advantage in the markets all over the globe. And after analyzing all the resources and capabilities of Nike it has been concluded that the business entity has passed in managing the organization and available resources and capabilities with the enterprise. And due to wh ich the organization is experiencing a safe and sustained position and competitive advantage in the market (Renton et al., 2015). Conclusion After summing up the above-presented report it has been analyzed that attainment of competitive advantage and a sustainable position in the market region is one of biggest essentials for any of the business organization in the path of success and growth. VRIO analysis is one of the approaches that can be adopted by the business corporation for analyzing and evaluating the resources and capabilities and thus can earn the competitive advantage over the rival brands. In the present scenario, Puma is the business firm for which this analysis has been presented in various segments. The report comprises of the various aspects of VRIO analysis such as the significance of the approach, a framework has been demonstrated that is describing the approach in a tabular format. The report further comprises of the comparison of the resources and capabilities of Puma and Nike. Nike is one of the biggest competing brands of Puma and the above report consists of a clear comparison of VRIO analysis for both the business entities. References Armelini, G. Villanueva, J., (2011). Adding social media to the marketing mix,IESE insight,vol. 9, pp.29-36. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., (2015).Marketing: an introduction. Pearson Education. Baker, M.J., (2014).Marketing strategy and management. Palgrave Macmillan. Baum, J.R., Frese, M. and Baron, R.A. eds., (2014). The psychology of entrepreneurship. Psychology Press. Bhachu, P. ed., (2017). Immigration and entrepreneurship: culture, capital, and ethnic networks. Routledge. Bruni, A., Gherardi, S. Poggio, B., (2014). Gender and entrepreneurship: An ethnographic approach. Routledge. Deakins, D. Freel, M.S., (2009).Entrepreneurship and small firms. McGraw-Hill College Dorn, T. Suessmair, A., (2017). Determinants in Pay-What-You-Want Pricing DecisionsA Cross-Country Study.American Journal of Industrial and Business Management,Vol. 7, pp.115. Economywatch, (2010). Global business strategy, Assessed on 18th February 2018, https://www.economywatch.com/business/global-business-strategy.html. free-management-ebooks, (2018). Competitive advantage, Assessed on 18th February 2018, https://www.free-management-ebooks.com/news/vrio-analysis. Hail, L., Leuz, C. Wysocki, P., (2010), Global accounting convergence and the potential adoption of IFRS by the US (Part II): Political factors and future scenarios for US accounting standards,Accounting Horizons,vol. 24, pp.567-588. Lam, W. Harker, M.J., (2015). Marketing and entrepreneurship: An integrated view from the entrepreneurs perspective.International Small Business Journal,Vol. 33, pp.321-348. Lee, K.H., Barker, M. Mouasher, A., (2013). Is it even espoused? An exploratory study of commitment to sustainability as evidenced in vision, mission, and graduate attribute statements in Australian universities.Journal of Cleaner Production,Vol. 48, pp.20-28. Nunan, D. Di Domenico, M., (2013), Market research the ethics of big data,International Journal of Market Research,vol. 55, pp.505-520. Pardalos, P.M. Tsitsiringos, V. eds., (2013).Financial engineering, E-commerce and supply chain. Springer Science Business Media. Renton, M., Daellenbach, U., Davenport, S. Richard, J., (2015). Small but sophisticated: entrepreneurial marketing and SME approaches to brand management.Journal of Research in Marketing and Entrepreneurship,Vol. 17, pp.149-164. Scarborough, N.M., (2015).Entrepreneurship and effective small business management. Pearson Higher Ed. sites.google, (2018). Resources and capabilities, Assessed on 18th February 2018, / https://sites.google.com/site/nikeandunderarmour/about-us. Thebusinesszoom, (2015). Resource based view (RBV VRIO model Jay Barney), Assessed on 18th February 2018, https://www.thebusinesszoom.com/resource-based-view-rbvvrio-model.html.